Written on 4 March 2013, 03:29pm
Tagged with: brain, emotional design, geek, psychology, web
In the recent period I read some materials regarding the human brain: how it works, what is it good at, its limitations and its bugs. I am listing here the links to the articles/books, along with a short description.
1. Brain Bugs
Brain Bugs: How the Brain’s Flaws Shape Our Lives, By Dean Buonomano (I also recommend the iTunes audiobook).
The human brain is more beautiful and complex than anything we could ever build but it’s far from perfect. Our memory is unreliable; we can’t multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs are hard to shake and we prefer instant gratification to long-term gain. Dean Buonomano illuminates the causes and consequences of these “bugs” in terms of the brain’s innermost workings and their evolutionary purposes.
2. Hacking the brain
Hacking the brain, Richard Shepherd, .Net magazine
“If you make chairs, you’ll want to understand how people sit. If you make user interfaces, then you should understand how people perceive and think.”
With a little borrowing from disciplines such as cognitive psychology and behavioural economics we become able to ‘hack the brain’.
The field of UX is both broad and deep; here are five techniques to get you started.
3. How does the brain keep track of time
How does the brain keep track of time – by Joshua Bixby in Web Performance Today
Luke Jones of the University of Manchester talks about the fact that we’re uncannily good at telling the difference between durations of sound, down to one-tenths of a second, yet we’re terrible at predicting how long it’s going to take us to do something, especially if it’s something you’ve done before. (Apparently, we always underestimate.)
4. Designing for emotion
Designing for emotion by Aaron Walter, A book apart
I read this book more than a year ago, here are my notes about it. The conclusion was:
When you start your next design project, keep this principle in mind: people will forgive shortcomings, follow your lead, and sing your praises if you reward them with positive emotion.