Is this the new rocket science? These guys are however closer to infinity than anyone can ever be…
http://techcrunch.com/2013/01/19/your-database-is-probably-terrible/
http://www.wired.com/wiredenterprise/2012/11/google-spanner-time/
http://gigaom.com/2011/12/06/facebook-shares-some-secrets-on-making-mysql-scale/
http://www.computerworld.com/s/article/9225999/Twitter_releases_its_MySQL_scalability_tweaks
http://highscalability.com/blog/2010/5/17/7-lessons-learned-while-building-reddit-to-270-million-page.html