Written on 16 December 2011, 12:32pm
This is a selection of the most important ideas expressed in this article: What I Learned About the Web in 2011
Emotion is at the heart of every decision we make. Emotion shapes our behavior by casting the tie-breaking vote when logic determines appropriate options for our consideration.
It’s centrally important to seek simplicity, and especially to avoid making things hard to use or understand.
Most websites and apps launching today all are beautifully designed with care.
God is in the details.
A small screen doesn’t signal a desire to do less. The real question isn’t what to take out of a mobile app, but what to add.
Websites are becoming more and more “app-like.”
Mobile payments – increasing percent
Speed: A web application is a “living” thing and all living things are continually changing from cradle to grave. The faster they can respond, the better they can adapt to change.
Websites should be intelligently malleable things—adaptable and responsive to a broad continuum of uses and devices
Silent browser updates: how can we best help our users understand the changes in experiences that they will encounter as we adapt to building single, responsive sites?
That iteration is king and that perfection should never be achieved—shipping it is more important than trying to perfect it endlessly behind the scenes. It’s better to release with a solid core set of features and then iterate and add as time or users necessitate it.